PPL CONCLAVE 2020

Pharma Packaging and Labelling (PPL) Conclave, in its third edition, witnesses a confluence of pharma leaders and innovators discuss and debate on new-age strategies and holistic approaches to capture value with packaging

INAUGURALCEREMONY

Pharma Packaging and La-belling (PPL) Conclave, in its third edition, focussed on the theme 'Capturing value with packaging'.

This year, experts and veterans at the event explored the current trends in packaging and assessed their impact on the pharma sector's advancements. They evaluated the role of emerging technologies, novel materials, and holistic designs to attain crucial objectives like supply chain integrity, anti-counterfeiting, reduction in medication errors, patient-centricity, sustainability, regulatory compliance, innovation in drug development, brand identity and customer loyalty.

Special Address: Patient-centricity is key to packaging

Chakravarthi AVPS, Global Ambassador, World PackagingAssociation gave a very insightful and inspiration speech at PPL Conclave 2020.

He opined that as we enter a new decade, the pharma industry will experience a wave of disruption, led by unprecedented opportunities and challenges. For instance, increasing threat of counterfeits, growing regulatory scrutiny, lack of adequate resources and rise in chronic diseases will pose enormous challenges in future. Likewise, changing demographic profiles, globalisation, empowered customers and technological advancements will offer huge opportunities.

Therefore, pharma packaging too will have to continuously evolve to meet growing demands, optimise growth potential and overcome challenges. Pointing out that gone are the days when packaging was simply about containment and protection, he went on to state that packaging will be the second physician for patients in times to come since it will speak and listen to patients.

He also urged pharma packaging leaders to ensure that patient-centricity is central to all transformations in this sector. He asserted that the ultimate goal should be patient safety and convenience since it the most important tenet for the pharma sector.