Making It Large

Being a man on a mission, who strives for excellence is what defines Sunil Dhingra’s armour. We dive in to see his world through his eyes.

- Chitman Kanwar Ahuja

Sunil completed his MBA from Symbiosis Institute of Telecom Management (SITM), Pune in 2006. Post his MBA, he has worked with Tata Communications, Infosys Technologies and Mahindra Comviva in various technical, commercial and consulting roles. Fast forward to 2019, where today, Sunil is the Founder & C.E.O of myTVS Accessories, India’s leading car accessories brand and part of the $8 billion, 108 years old TVS Group.

The brand offers more than 150 innovative products that range from infotainment systems, tyre inflators, vacuum cleaners, mobile accessories, wiper blades, horns, and more. The products offered under the brand are a result of extensive India, focused consumer research. We spoke to Sunil, as he wrapped up a busy day at work. Edited excerpts...

With a mere `10,000 only, you founded your first entrepreneurial venture, Jazzmyride.com, in 2011. How has your journey been since?

The entrepreneurial journey has indeed been very exciting and full of lessons. Not just small capital, but in our entire history we have never taken even a rupee of debt from any individual or institution. Sticking to a bootstrapped and profitable business approach, in contrast with today’s “First get funds, then start” route, was pretty challenging yet interesting. It made us find smarter ways to make profits and cashflows, to run the company on it’s own, without the need for any external funding.

myTVS Accessories offers more than 150 innovative products, in a segment that is ideal for customers that are looking for modern vehicle sensibilities. How does that affect the way you view mobility and opportunities in the automotive sector?