Steering The Raging Bull

Stefano Domenicali, the man in charge of Automobili Lamborghini S.p.A, spills the beans on what’s in store for the Italian car maker.

- Mehul Reuben Das

Lamborghini has been making some giant leaps in automotive engineering for over five decades now. Inspite of being proud of their heritage and their past, the man at the helm of the company, Stefano Domenicali knows that they cannot dwell on their past and need to keep reinventing themselves, staying ahead of their competition as well as the changing times. Edited excerpts from an interview with the man himself:

How do you plan to go forward as far as electric cars are concerned, given Lamborghini’s heritage of V12 engines?

I would say that the mega trend of the world so far has been moving in the direction of the electric vehicle. But, our legacy is our V12 engines. However, because of environmental regulations and the rising concern for better fuel economy, we have to supplement the engine with an electric system soon and move towards a hybrid one. Needless to say, for at least a decade, the V12 is here to stay till we get connected to hybridisation. But like I said, our engines are our legacy. Our V12s will find a place in our roster.