China National Silk Museum Celebrates 4th Chinese Costume Festival

The China National Silk Museum in Hangzhou is celebrating the opening of the 2021 Chinese Costume Festival (also called Hanfu Festival), which is being held over two days from April 24-25, themed Tang Dynasty Elegance. Lucky visitors can enjoy a two-day programme filled with a series of activities, including a special costume exhibition tour, lectures from senior scholars, an intimate viewing of precious archaeological textiles in the museum storage room, costume performances, academic forums, a fashion show, crafts fair, and the highlight of the whole Festival, the Hanfu Evening.

The idea of holding the event was originally conceived in 2018 by the Director of China National Silk Museum, Dr. Zhao Feng, who commented: The intention was to create a bustling cultural hub of knowledge and exchange for the significant community of young Chinese people who have developed an avid interest in traditional Chinese clothing. The museum needed to reinvent itself to meet and serve the needs of the youth population, so when I noticed that the popularity of Hanfu among younger generations has really been on the rise over the last several years, it was the perfect opportunity to bring the concept to fruition.