Ageless Muscle

If this is what 51 looks like, sigs us up. Former GUESS poster boy Belron Andersson was one of the most In-demand models in the world. Now he wants to be a fitness role model.

- Shawn Donnelly

UNLESS YOUR KNOWLEDGE OF MALE MODELS extends well beyond the fictional character Derek Zoolander, you probably aren’t familiar with the name Beiron Andersson. (You probably don’t know how to pronounce the first name either—it’s BAY-ron.) But if you picked up a magazine or turned on a television at any point during the 1990s, you have undoubtedly viewed his handsome mug many, many times.

Andersson, a Swede by birth who moved to the United States as an exchange student at age 17, became one of the most recognizable models on the planet in 1992 when he was plucked from obscurity for a GUESS advertising campaign alongside Anna Nicole Smith. (For you younger readers, Smith was the Kate Upton of her day: a beautiful, voluptuous blonde bombshell.) That was Andersson posing with Smith in those iconic black-and-white ads— puckering up to kiss her, riding shotgun with her in a classic car, even lacing up the gloves and doing his best Rocky Balboa to win her over in a commercial titled “Boxing.” (Go ahead, YouTube it. It’s awesome.) 

In addition to his five ad campaigns for GUESS, Andersson modeled for brands such as Armani, Versace, Valentino, H&M, Jim Beam, and Pepsi, traveling to far-flung places like the Seychelles, Hong Kong, Australia, and South Africa (and, of course, New York, Los Angeles, Miami, and Europe—that goes without saying).