One way to diversify your client base and increase your studio’s bottom line is to offer private sessions and group classes that target specific groups. These five teachers implemented successful programming based on the needs of their local communities. Here’s how they did it.
Rhea Patterson Cano, owner of The Pilates Suite and founder of Mamahouse Pilates in San Antonio
OFFERS SPECIALIZED CLASSES FOR: pre- and postnatal
THE DEETS: I offer privates and duets for pre and postnatal women. I also create short videos for mothers to do at home without the need for apparatus.
THE BACKSTORY: It happened pretty organically. San Antonio is a family-friendly city. My husband and I moved here from New York City after having our first son. I started with just one prenatal client. Word of mouth was how I received clients initially. Now they’re officially part of my in-studio and virtual offerings. Getting out of the house late in pregnancy or with young children can be a challenge so I invite my postnatal clients to bring their pre-walking babies. In those instances I have to stay flexible and be creative. I’ve been known to bounce a baby on my chest to the beat of the Hundred's breath.
HOW IT AFFECTED HER STUDIO’S BOTTOM
LINE: This offering has introduced me to women with little to no prior Pilates experience, and 100 percent of my clients who’ve come to me while pregnant have stayed with me afterwards. They see the benefit of the work. They feel safe and taken care of which is so important during this time.
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