Inspire a song lyric? You’ve made it. Here’s why the world is crushing hard on Steph Claire Smith.
A few months before her song Drink Too Much came out, musician G Flip slid into Steph Claire Smith’s DMs to let her know that she was namechecked in the opening line of the track. After giving the OK, Steph also appeared in the music video. “G did a festival and put the mic to the crowd, so thousands of people were singing ‘I’ve got a crush on Steph Claire Smith,’” says the 25-year-old Melburnian, when we chat before our photoshoot at a Sydney surf club. “Everyone was sending me videos. It’s surreal, but super cool!”
Song muse, entrepreneur, author, podcast host, speaker. Steph’s resume has grown since she first starred on our cover in late 2017. She still models – for brands such as Baby-G, Bras N Things and Bondi Sands – but it’s in the business space that she now spends most of her time. There’s sunnies brand Soda and swim label Midnight Co., both of which she co-founded, but her number one baby is Keep It Cleaner (KIC).
Launched by Steph and best friend Laura Henshaw, the KIC empire now includes a lifestyle program (workouts, meal plans, mindfulness), app, podcast, book (A Girl’s Guide to Kicking Goals), wellness retreat and foodie products from protein bars to pasta. Not bad for what started back in 2015 as a recipe ebook. “We had about 20 spelling mistakes that my mum liked to point out to me when we launched,” recalls Steph, laughing. “So apologies to anyone who had the original ebook! Any mistakes ... we learn from.”
It’s that attitude of always learning and listening that’s proving to be a kickarse success formula. In one of her biggest years yet, Steph reflects on being taken seriously as an entrepreneur, falling in love with weights, what’s in the KIC pipeline and the other babies in her future.
SHE’S A NOSTALGIC FOODIE
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