The New Merchants Of Luxury

The definition of luxury as we know is is changing. A look at people and brands who are instrumental in driving this shift

- Seema Sreedharan

BESPOKE DESIGN

Within by Sonal & Bobbi Tulli

“The essence of luxury is in originality, timelessness, craft and fine details. It is not about what you do but how you do it,” says Bobbi Tulli. And this is exactly what Within is all about. Within applies itself to creating bespoke interiors, from bare walls down to the last accessory with intricate detailing. The brand conscientiously works with new materials and techniques to develop a visual language that is a solid statement of opulence, finesse, and beauty. “The focus in luxury is shifting from things towards experiences. It is not just that thing we buy, we look forward to the experience that comes along with it.”

TRADITIONAL REVIVAL

Baarique by Surkhi Matharu and Mallika Buddhiraj