What's Trending & What We Think Fast Fashion = Fast Decor?

Can I be perfectly honest with you? Before the launch of Ikea’s Markerad collection, I had never heard of Virgil Abloh.

I know — I can practically hear the outraged gasps of Off White fans everywhere.

So when Ikea announced its collaboration with Virgil Abloh, I made it a point to check out the luxury fashion label.

It’s easy to see why Abloh’s style has captured the hearts of millenials all over the world. With its signature quote marks, four-way arrows and industrial design, the brand creates a visual disruption that calls attention to the ordinary and rethinks what we take for granted. It’s edgy, iconic, and definitely far from #basic.