The power of two

Florists Lydia Reusser and Isabel Johnston discovered doubling up made for singular success

- Leanne Moore

Auckland florists Isabel Johnston and Lydia Reusser began working together at the end of 2020, after the first Covid-19 lockdown.

“Lydia approached me with the idea of partnering up after we had spent many hours freelancing together and discussing our dreams of what our ideal vision for a floristry business would look like,” says Isabel.

Having spent so many weekends working together on weddings and events, the pair decided that combining their talents on a joint venture could lead to something unique and exciting.

“I already had a handful of regular clients who I provided flowers for on a weekly basis and Lydia had weddings booked for the upcoming season,” says Isabel. “The partnership developed organically as our aesthetics were very aligned and we both had a strong desire to create something different from what is traditionally on offer in the floristry scene in Auckland.”

What is your shared vision for Isadia?

Isabel: We really wanted a business that allows us to create floral designs that speak true to our artistic vision. We have both worked really hard to encourage our customers and clients to enjoy the unexpected nature of flowers and see the beauty in the unusual. It has been extremely rewarding to stay true to our vision and be recognised.

When did you work out your roles and have they evolved over time?