Bell & Ross Interprets Travel And Time With Bold Aesthetics

For its first dual time zone model in the BR05 range, Bell & Ross interprets travel and time in the bold aesthetics of the brand’s biggest hit since the 01

- Jonathan Ho

WHEN MANKIND TOOK TO THE SKIES, we did so on a combination of nascent mastery of physical laws and the faith that the flimsiest wooden frames and canvas were going to hold up to the rigours of flying, hence the story of human flight is rightly called a romance.

Twenty years after the Wright brothers’ accomplishment, humanity cast aloft its ambitions into the clouds with the invention of the jetliner - a combination of aluminium and steel that expressed the psyche’s dream of rational control over the variability of weather systems, and the trust in engineered flight-worthy constructs to withstand them. It gave meaning to life’s purpose itself: we did it because it was there.