Building Equity

Under CEO Catherine Rénier, Jaeger-LeCoultre is focusing on a few key areas that will make the brand well-poised for the decade ahead

- Jamie Tan

As a brand, Jaeger-LeCoultre is difficult to encapsulate in just a few words given the sheer breadth of topics to consider. In CEO Catherine Rénier’s mind, however, the direction for the maison is clear, despite the number of things that she can potentially work on and the uncertainty ahead.

Under Rénier’s stewardship, Jaeger-LeCoultre will continue to centre itself on its know-how and heritage, and use these qualities, painstakingly built over the years, to speak to clients both present and future. The brand’s timepieces like the Polaris will remain the centre of these conversations, of course, but Rénier also wants clients to associate themselves more closely with the brand. To that end, she’s worked to create a stronger online presence, and introduced the Jaeger-LeCoultre Care Program, which promises more points of contact and interactions between the maison and its clients. It’s business as usual for Jaeger-LeCoultre – to play to its strengths and evolve with the times.

It’s been almost two years since you’ve helmed Jaeger-LeCoultre. How have things been, and what are your plans for the maison this year at the dawn of a new decade?