WHEN WALTER CHIAPPONI was appointed as creative director at Tod’s in 2019, he immediately set out to breathe a new life into the Italian casa. “Walter Chiapponi is a talented Italian creative who knows and is able to combine Tod’s Italian lifestyle with a touch of modernity, without ever losing sight of the high quality and craftsmanship that represents the brand’s DNA,” said Tod’s president Diego Della Valle.
The intention was to bring an evolution rather than revolution to the Italian brand, and Chiapponi made sure he does so gradually without stripping away the house’s codes. “I want people to be very confident and to like the changes. They should be slow but recognisable,” said Chiapponi.
この記事は August Man SG の Issue 175 版に掲載されています。
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この記事は August Man SG の Issue 175 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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