Riccardo Tisci's First Fragrance For The House

Burberry Hero, a scent encapsulating modern masculinity, marks Riccardo Tisci's first fragrance for the house

- Amos Chin

BURBERRY HERO exemplifies the modern scent. Brightened with sparkling bergamot, and invigorated with juniper and black pepper, the olfactory portrait then dives deep into a heart of warm cedarwood that is found in Virginia, the Atlas Mountains, and the Himalayas.

The fragrance represents a duality in strength and sensibility. It is a scent that represents the timelessness of Burberry and, at the same time, the sense of modernity, explains Aurélien Guichard, Burberry's perfumer. “It is a blend of universality and uniqueness, expressing the animality that is inside each man alongside a true humanity.”