The Days Ahead

TAG Heuer has revolutionised the divide between smartwatches and mechanical ones but will that be enough?

- Sean Mossadeg

WHEN TAG HEUER LAUNCHED its Connected Modular smartwatch back in 2015, it signalled the start of change for the mechanical watch industry.

The Connected Modular was the perfect opportunity for TAG Heuer to entice customers who wanted the functionality of a smartwatch with a brand name that assured quality and reliability.

When you pair that with the promise of a TAG Heuer Carrera five years after owning the Connected Modular, you can understand why the brand has found it hard to keep up with the demand for its Connected Modular smartwatches.

It’s been three years, and the TAG Heuer smartwatch is still sought after by old and new customers alike.

Smaller, Lighter, Better

Earlier this year, at the LVMH-fronted Geneva Days watch exhibition, TAG Heuer introduced a smaller version of the Connected Modular smartwatch. The new piece is sized at 41mm, which we suspect is a move aimed at convincing those on the fence about the watch.