Modern Bride— The Greatest Champion Of Sustainability

Meet the modern bride—the greatest champion of sustainability. In a Brides Today special, three of India's leading bridal designers explain the heartwarming trend of turning to kinder, more intelligent choices.

- Radhika Bhalla

If you were to think about what the greatest learning of the past two years has been, for weddings, it would probably be that small scale, low waste celebrations are the future. And that is not just restricted to the number of guests and scale of the functions; it applies to the wedding outfit itself. The modern bride, in fact, has decided to take a more sustainable approach to her outfit in keeping with her principles, and also the astonishing research regarding the urgent need to conserve recourses.Which is why Brides Today spoke with three couturiers who have been championing the cause and experimenting with environmentally-friendly approaches to inspire you to make conscious decisions that you would be proud of.

Amit Aggarwal

Recycling materials like PET bottles, rubber cords, and yarns, Delhi-based designer Amit Aggarwal's sculptural garments have long been a favourite with brides and guests alike, both for their unique silhouettes and distinct metallic finish. “A large demographic of brides is now extremely conscious about what they are buying, though not everyone understands the concept of sustainability,” Amit tells us. So, the couturier has been using the power of social media to convey the details and information behind his creations, be that the textiles he uses or the workmanship that goes into the pieces.

For Amit, sustainability is both about the materials used and how often the garment is worn. His creations include materials made from the by-product of industries, and none of the outfits have any Can-Can or underlays in them fabrics that are made from nylon and polyester.