Green, But So Murky
Brunch|June 17, 2023
Fashion loves the term sustainable. Fashion schools are wary of it. You should be too. Here's why
- Sneha Krishnan
Green, But So Murky

Go on, let those eyes roll. The subject of sustainability refuses to die, doesn't it? The very word is now so baffling, so loaded, that in fashion schools, academics are insisting that students not use it unless they know exactly that it means.

What does it mean, anyway? Certainly, humans are becoming more aware of their impact on the planet. We know, for instance, that the fashion industry is the world's second biggest pollutant. There are efforts towards changing that. The why is clear. The how? That's murkier territory.

It's complicated.

Our environmental mess is too big to hide behind a single word. So, in fashion, sustainable also includes circular (recycling materials and processes), conscious (a green option where one is available), ethical (mindful of human and animal life involved), biodegradable (avoiding landfill pile-ups) and so on. The terms start to trip over each other pretty quickly.

● And it's connected.

この蚘事は Brunch の June 17, 2023 版に掲茉されおいたす。

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この蚘事は Brunch の June 17, 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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