Looks like the Indian wedding has gained back all the calories it shed in the pandemic. It's big and fat once again. In November and December 2022 alone, Indians spent ₹3.75 lakh crore on weddings. Rokas, roces, haldis, hennas, sangeets, bachelor parties, nuptials, nikaahs, destination receptions, and chauthis were anyone could see on Instagram.
This season, there isn't even a pandemic to blame. WedMeGood's Annual Wedding Industry Report for 2022-23 finds that the average number of wedding functions is 3.5 up from 2.1 last year. Wedding-related events have spilled out of banquet halls to bars, boutiques, neighbourhood cafes and salons. Congratulations. But calm down, maybe?
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Sudhir Yaduvanshi
Playback singer, @Sudhir Yaduvanshi Music
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