How To Build Your Own Brand
CLEO Singapore|July 2016

Selling yourself well is how you get ahead, right? Harini Chari, founder of Brand You, debunks the things you think you know about personal branding.

Harini Chari
How To Build Your Own Brand

You do great work, you put in the hours, and you get along well with your colleagues – but when your yearly review comes up, you got passed over for a promotion. Again. Meanwhile, a brandnew colleague is zooming up the career ladder. What are you doing wrong?

The answer could be personal branding. You may have heard of this term in a vague way before, but what it basically refers to is how other people view and value you. Once people recognise who you are, know what you stand for and associate you with a specific area of expertise, they seek you. So, how do you grow that personal brand?

No, it’s not self-promotion

この記事は CLEO Singapore の July 2016 版に掲載されています。

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この記事は CLEO Singapore の July 2016 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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