Star Power

Kat Von D, Kylie, and now Rihanna. Celebrity beauty brands are on the rise – but what does this mean for us?

- Claire Starkey

What do you wear when you’re going to meet Rihanna?

Haha, that’s a trick question! Nothing you own is good enough for Rihanna. This is the high priestess of cool. The lady who shifts from oversized tees to a millennial pink ballgown with ease.

But security probably wouldn’t be thrilled to see you naked so, in the end, you’ll probably decide black is a safe option. At least that’s what was decided on by 90 percent of the people at her intimate launch party for her new beauty collection, Fenty Beauty.

What do you say to Rihanna when she stands mere metres away from you?

Again, a trick question. The answer is you will not get a chance because 30 beauty editors will be in the way, scrambling to thrust their phones in front of Rihanna’s face, hanging on to her every word.

Dressed in canary yellow, looking like Belle from Beauty and the Beast had the coolest makeover ever, Rihanna glides into the room. She is glistening from a liberal application of Killawatt Trophy Wife (a soon-to-become Insta-famous highlighter) and diamonds that would make any real trophy wife jealous.