The fishermen’s friend
Fred Stroyan, 55 Champion credentials Warden of The Fishmongers’ Company (www.fishmongers.org.uk) and New England Seafood founder
I suppose you could say that the sea is my countryside. What gets me out of bed every morning is the world of fishing, plus I’m passionate about sustainability.
New England Seafood, the company that I founded in 1991, began with me supplying lobsters to Billingsgate from a shed in Wandsworth. It now supplies seafood to British supermarkets and restaurants and employs 800 people, including a team to drive sustainability forward. We operate in 40 countries and, rather than beating industries with a proverbial stick, we offer them a prize— a commercial outlet for their fish if they come on the sustainable journey with us. We have seen fisheries transformed as a result.
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