The art of wallpaper
Country Life UK|April 06, 2022
A new wallpaper company is unleashing the potential of digital technology to realise ranges of designs created by artists and designers
Arabella Youens
The art of wallpaper

MAKING wallpaper has been a tradition since printing presses were invented in the Middle Ages (Dürer was an early adopter) and over subsequent centuries it has swung in and out of favour. In the 1990s, the unstoppable rise of Farrow & Ball created a fashion for the nuances of paint. Recently, however, a new generation drawn to a more layered look and the transformative possibilities of wallpapers has precipitated a revival of interest, coinciding with the arrival of digital technology and its exciting new possibilities.

Although digital printing is less labour intensive than traditional block, screen or surface printing, the quality was initially variable. Now, the technology has come on leaps and bounds and digital printing can mimic the subtle nuances of traditional techniques. It has created opportunities for smaller design firms to establish their own print-on-demand collections, offering consumers an almost infinite choice of pattern and prints.

'Digital printing can now mimic the subtle nuances of traditional techniques'

この記事は Country Life UK の April 06, 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Country Life UK の April 06, 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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