Passion For Peshtemals

Ever noticed that towels seem to take ages to dry in humid Singapore? GEORGIANA VERDONK-SIM discovered an alternative that weighed less, dried faster and looked good.

- Georgiana Verdonk-sim

Hi Georgiana! Tell us what brought you to Singapore.

I’m lucky to have lived in a few fabulous cities, including Vancouver, Chicago and London. My family came to Singapore several years ago because my husband Marcel was posted here. At the time, I was working in a corporate job, heading up marketing for Motorola Mobility for the Asia Pacific region.

This is actually our second stint in Singapore. The first time around, Marcel and I hadn’t yet started a family and we were happily discovering every watering hole in the city! Second time around, I found that Singapore had matured significantly.

So, what inspired you to leap from your corporate role to launching your business, Summer Moments?

As with many regional jobs, I was constantly travelling, as was my husband. After a while, we agreed that I should quit my job so I could spend more time with the kids. It was a great decision for us, but I soon felt something was missing.

I do a lot of online shopping and am a strong supporter of local businesses, so it was a no-brainer to start something of my own, and to introduce a product I had come to realise was much needed in humid Singapore: Turkish towels. They’re perfect for this climate as they are lightweight and dry quickly, making them ideal to tote around with you as you explore all the lovely beaches around the region.

What are the towels made of?