Style Saviour

The Reoutfitter’s Sera Murphy shares with us her sustainable style secrets and favourite hangouts in Singapore.

- Louisa Lim

American Sera Murphy's career in fashion began long before the word sustainable was in vogue. The self-confessed shopaholic admits, however, that it was all she could think about, the longer she remained in the industry. Then, in 2020, she answered her calling as a personal stylist – with a difference.

Fortunately for the denizens of this little island, she arrived in Singapore with her husband at the end of December 2020, bringing her babies (her kids and her business!) with her. Armed with an Apple Watch and a knowledge and passion for swapping, reusing, and reselling apparel, she's now helping individuals rediscover their best selves by revamping not just their wardrobes, but also their mindless shopping habits.

This style savior may be a decluttering pro but whatever you do, don't compare her to Marie Kondo.

“I don't believe in throwing away everything that doesn't spark joy? I love keeping old things because you just never know when you'll wear or need something, or you can repurpose it, or reuse it in some other way, says Sera. “Marie Kondo also addresses the issue of clutter but doesn't address how decluttering can lead to a destructive amount of waste.

We touched on this topic and more in our recent chat with Sera.

When and why did you start your career as a personal stylist focused on sustainable fashion? What was the turning point?