He’s the man behind many of the red carpet’s most detail-rich gowns. Now, he’s set to reach his biggest audience yet with a new H&M collaboration
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This month, he follows in the footsteps of Karl Lagerfeld, Stella McCartney and Rei Kawakubo as H&M’s newest designer collaboration – a collection that’s destined for 220 stores in 66 countries. The line-up of 48 pieces, which lands on November 2, comes hot on the heels of some of his most emotional work to date. His AW17-18 collection – a melange of Ottoman motifs and English florals, ravishing silk velvets and black voile gowns with swishing white petticoats – started with Moralioglu fantasising about an improbable meeting of his great-grandmothers. “One was from Birmingham and the other from Istanbul; I imagined these women together at the Women’s March, sharing their stories,” he says. “I never wanted it to feel literal – it’s a fuzzy set of memories combined with the idea of a beautiful army of women marching. The figures in the show felt almost like my family.”
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Books: Shelf-Care
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