First impressions are important. That initial meeting is an opportunity to set the field of how you’d want to be perceived by others. When Disney wanted to announce the arrival of its streaming platform Disney+ in Singapore, the House of the Mouse made it an event: a live broadcast on all the major local channels that included projection mapping on several iconic buildings around the Singapore River and a star-studded lineup of performers at the A Night Of Disney+ showcase.
The bill had local musicians like Nathan Hartono, Sing! China 2016’s first runner-up, croon-ing “You’ve Got A Friend in Me” from Toy Story; followed by Benjamin Kheng and Annette Lee singing various songs from Beauty and the Beast, Mulan and The Little Mermaid. The first two performances were filmed at the ArtScience Museum’s permanent exhibition space, Future World: Where Art Meets Science. But for the third and final act of the evening, JJ Lin took his place on the roof of the ArtScience Museum, belting out a medley of four songs (“A Whole New World” from Aladdin; “Can You Feel The Love Tonight?” from The Lion King; “Let It Go” from Frozen, and a self-composed track from Soul, called “Embark”).
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