“The difference,” claims Jordan Stenmark, in true dad-joke form, “is night and day.” He’s referring to how his sleep patterns improved after trialling the first prototypes of his new neuroscience-based eyewear business, which he’s established with his twin brother, Zac. “We both noticed a really big difference in our sleep patterns; we were so excited because we realised that we could help so many people with their sleep, too, and we’ve had friends trial them and not want to give them back.”
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