Van Heusen To Open 30 Innerwear & Athleisure Exclusive Stores

In order to serve the consumers with more aspirational products, Van Heusen is all set to expand its footprints across the country

Aditya Birla Fashion and Retail's Van Heusen Innerwear & Athleisure business entered the Indian market in September last year. The brand is doing well since then and has consolidated it's presence in the southern part of India.

Puneet Kumar Malik, COO, Innerwear Business, Aditya Birla Fashion and Retail feels that today consumers have become more fashion conscious. Earlier they were more price driven and now they are more brand and fashion driven.

Malik shared that today's consumers don't think inner wear and athleisure as a pure need but they would like to buy something which they can feel good and look good.

In order to serve consumers with more aspirational products, Van Heusen is all set to expand its foot print across the country. The brand entered the innerwear and athleisure market in September 2016 and is present in more than 1700 outlets so far.

Apart from this, the brand rides on it's elite distribution network which is present in the form of 200 Van Heusen outlets, 300 Planet Fashion outlets and more than 150 Pantaloons outlets.