The Real Deal Behind Social Media Influences
Female Malaysia|July 2017

Social Media Influencers Are Taking The World By Storm But What Exactly Does It Mean To Be One? Zoey Phoon Explains Her Stand On What It Takes To Walk The Talk Of Being An Influencer In This Digital Era.

Zoey Phoon
The Real Deal Behind Social Media Influences

In this millennium, social media influencers are making big bucks as digital human billboards, but what exactly do they do aside from being a marketing and advertising tool? Let’s break down the terms to have an insight into what exactly it means to be a social media influencer.

Essentially, a social media influencer would be someone who makes an impact on his or her ‘audience’ via YouTube, Instagram, blogs and such. Now that we’ve grasped the idea of what a ‘social media influencer’ is, what do they really do and who are they, really?

In my opinion, I would say that most social media influencers are just like every other ordinary human being out there with a goal, a job and a life. The only difference is that the job of a social media influencer is based on his/her following, likes and views (engagement) of their individual social media profiles and pages.

It is pretty superficial but if it makes money, why not? There are people out there who won’t take them seriously and I totally understand why. I mean, up till now, no one really knows what exactly a social media influencer does that is so amazing.

この記事は Female Malaysia の July 2017 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Female Malaysia の July 2017 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

FEMALE MALAYSIAのその他の記事すべて表示
Finding Symbiosis From Within
Female Malaysia

Finding Symbiosis From Within

The rise of pre- and probiotics in skincare has resulted in a beauty revolution like no other as they support skin's microbiome with their healing and nurturing properties. Take this time of self-reflection to learn which microbes would work well with your skin.

time-read
4 分  |
May 2020
You With The Good Hair
Female Malaysia

You With The Good Hair

For those of us who have a healthy, full head of hair, we might not realise how much we take it for granted. But there are others out there who don’t, and they find comfort and strength in knowing that a hairpiece or wig is there to make them feel beautiful. Sarah hani jamil talks to hairstylist and founder of hair menu wigs, david shaw on how the hair plays a big role in boosting self-esteem.

time-read
8 分  |
May 2020
A Show of Hands
Female Malaysia

A Show of Hands

A Show of Hands

time-read
2 分  |
May 2020
PUTTIN'ON THE SPRITZ
Female Malaysia

PUTTIN'ON THE SPRITZ

ONE WOMAN’S JOY CAN BE ANOTHER’S POISON BUT WHAT’S FOR CERTAIN IS THAT THE SAME SCENT MAY NOT SMELL ALIKE ON EVERY WOMAN. HERE ARE SOME CLASSIC FRAGRANCES THAT HAVE ENJOYED MORE THAN JUST A DAB SINCE THEIR LAUNCH MANY YEARS AGO, PLUS A SELECTION OF NEW SCENTS THAT POSSESS TIMELESS APPEAL.

time-read
5 分  |
May 2020
STAYING ONE STEP AHEAD
Female Malaysia

STAYING ONE STEP AHEAD

AMIDST RUNNING HER OWN FASHION BRAND AND MANAGING MULTIPLE BUSINESS VENTURES, NOOR NEELOFA MOHD NOOR, OR POPULARLY KNOWN AS NEELOFA, ADDS ANOTHER FEATHER TO HER CAP – A COLLABORATION WITH INTERNATIONAL SHOE DESIGNER, GIUSEPPE ZANOTTI. SHE TELLS SARAH HANI JAMIL ALL ABOUT IT.

time-read
2 分  |
March 2020
The Acid With Better Skin Benefits
Female Malaysia

The Acid With Better Skin Benefits

Polyhydroxy acids are the new superstars of over-the-counter chemical exfoliants. They’re milder than their alpha-hydroxy acid cousins, gentle enough for sensitive skin, and nourish and protect in ways other acids don’t. Engracia ang investigates them.

time-read
4 分  |
November 2019
Tales From The Hair Maestro
Female Malaysia

Tales From The Hair Maestro

With over 35 years’ experience as a hairdresser, Ecru New York’s creative director, Lisa Lobosco is a notable trendsetter and style enthusiast. Nabila Azlan catches up with her during the brand’s launch in Kuala Lumpur via a partnership with shins.

time-read
2 分  |
March 2020
Having The World At His Feet
Female Malaysia

Having The World At His Feet

His fancy footwear is favoured by the well-heeled the world over but despite his fame and recognition, Italian Designer Giuseppe Zanotti is as grounded as they come. He talks to Sarah Hani Jamil about his spring/summer 2020 collection in the living room of his swanky home in Milan over tea and pastries.

time-read
4 分  |
March 2020
Aesthetics: Pros & Cons
Female Malaysia

Aesthetics: Pros & Cons

It’s a face-off when it comes to botulinum toxin injections and dermal fillers. Ng Yi Lian has no qualms about doing them, while kayce teo shuns all invasive aesthetic treatments. It’s about ageing gracefully, they both say. Where do you stand?

time-read
5 分  |
March 2020
Why Miss Universe Malaysia 2019, Shweta Sekhon Is Cut Out To Be A Winner!
Female Malaysia

Why Miss Universe Malaysia 2019, Shweta Sekhon Is Cut Out To Be A Winner!

With her sultry good looks, thirst for knowledge and a goal to help others, it’s easy to understand why Miss Universe Malaysia 2019, Shweta Sekhon is cut out to be a winner. She talks to Sarah Hani Jamil about overcoming self-doubt, pushing past her limits and making a mark in the world.

time-read
10 分  |
February 2020