AT FIRST GLANCE, the new Cartier Tank Must is nothing more than a routine reissue of a classic dress watch. However, the story of the Cartier Tank is also the story of how Cartier came to be the third-largest watchmaker in Switzerland. Simple, elegant, and iconic: the quartz-powered Tank Must was the first major sales success from the French brand, selling in high volumes and putting Cartier on the map at a time when the quartz crisis was threatening to devour traditional watchmakers whole. The Tank born in the late 1970s wasn’t the original. To trace its legacy, we must travel back to 1919, when creating a rectangular wristwatch was a revolutionary act.
この記事は GQ India の March 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は GQ India の March 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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