Power Move

Best known as the God of Thunder, Chris Hemsworth is Boss Bottled’s new face. And there’s so much more to the Man of Today than those ridiculous biceps

When Australian actor Chris Hemsworth – better known as Thor first hosted Saturday Night Live three years ago, he poked fun at the challenges he faced early on: “When I got to Hollywood, they said I’d never make it as an actor… I was too tall and too blond; my muscles were too big.” A couple years and insane battle sequences later, he’s an established god, on and off screen, and indisputably one of the manliest men in Hollywood. Here, Hemsworth – now mugging for Hugo Boss before taking up the hammer yet again in this year’s Avengers: Infinity War – chats surfboard waxes, sunscreen and being an all-round good guy.

So, what does it mean to be Hugo Boss’ Man of Today?

The campaign is about representing the idea that actions speak louder than words; it’s about honesty and integrity. It’s something that I’ve always tried to embody. I think being a Man of Today is all about acting with warmth and appreciation for those in your community. It’s about being someone who lives by the idea that actions speak louder than words. A Man of Today is compassionate, he’s ambitious and chases his dreams.

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