With A Heart

Seductive, chocolatey notes ensconced in a thunderbolt flacon – Carolina Herrera’s new Bad Boy storms into 2020 in style.

- SAUMYAA VOHRA

With superstars like CH Men, Privé and 212 in its arsenal, Carolina Herrera has earned the reputation of being infallible. So when its explosive new fragrance, Bad Boy, launched at a wild all-nighter in Madrid, followed recently by a dazzling India launch, it was clear another icon was in the making. GQ met Carolina Herrera de Baez, Creative Director at Herrera’s House of Fragrances, on a sunny terraza in Madrid, where she let us in on how the magnetic men’s scent will redefine the idea of the “bad boy” in 2020.

How does the brand conceptualise a fragrance?

It always starts with an idea. With Bad Boy, we already had Good Girl, so the ball was rolling. Good Girl was based on the notion of the “Hitchcockian woman” – very sensual and feminine – but with a new take. When we conceptualised Bad Boy, our motto was “It’s Good To Be Bad”.

What kind of man did you envision when imagining the quintessential bad boy?