Love Skin, Love Organically

THE PERFECT SYNERGY OF ANCIENT, TIME-HONOURED RITUALS AND MODERN SCIENCE GAVE BIRTH TO LOVE ORGANICALLY.

- Vidhi Gupta

Deepshikha Deshmukh dons many hats – film producer, wife, mom, and skin entrepreneur. With a vision to transform the world of skin nutrition while promoting clean and sustainable beauty in India, she launched Love Organically. “The idea of the clean and sustainable beauty and wellness solutions has always existed in India. It is only now that it is catching on in a branded form in multiple variations,” explains the founder, “Global warming and the pandemic have now made the world even more aware of the harm that chemical products and unsustainable practices have on the planet.” From unlocking age-old beauty rituals to going green, we delve further in a conversation with Deepshikha...

From establishing Love Organically in 2017 to today being one of the most prominent names in beauty, how has your journey been?

When I found ‘Love Organically’ , it was to basically unlock age old beauty rituals, and make them in an eco-conscious skincare range. I want to leave behind a greener planet for my children and everything we make, be they masks, scrubs, oils and creams for the face, bath salts, air fresheners and glow mists, they are all free of toxic harsh chemicals. What began as a quest for a skincare solution for my son who had developed eczema, grew into a passion that led me to the age-old wisdom passed on by the matriarchs in my family – grandmothers, mother and mother-in-law, to Ayurveda and a lot more. I even did a course in botanical formulations from London and am happy that ‘Love Organically’ has grown every year since its inception.

What are some challenges the Indian beauty industry faces today in regards to completely going green?