Wellness has a bigger, more serious place at the table. It has evolved beyond mere exercise and aesthetics, now embracing the broader spectrum of overall well being. What is truly remarkable is the profound transformation in consumers, particularly in their perception of ‘true wellness.’ Reflect back to 2019, the pinnacle of hyper-consumerism in a market flooded with products, from quirky trends like performance drinks to the surge of active beauty crazes–trends often lacking empirical research to validate their effectiveness. Fast forward to today, and the narrative has drastically shifted. The pandemic prompted a significant shift in people’s perspectives on wellness, as they now approach it with unprecedented mindfulness. No longer content with fleeting trends, individuals have become more discerning, actively seeking wellness strategies grounded in science-backed and peer-reviewed evidence. An Accenture survey of 11,000 people in 16 countries found that even in the face of financial uncertainty, respondents considered their spending on health and wellbeing an essential akin to groceries and cleaning products. This newfound consciousness is not only a personal endeavour but also extends to a broader concern for one another and the planet.
Anticipated as the dominant global wellness trend in 2024, the focus is set to shift towards prioritising longevity and fostering healthier lives. This movement champions the pursuit of extended and robust living through a myriad of lifestyle choices, preventative measures, and holistic approaches to well-being. It underscores proactive strategies aimed at sustaining health and vitality on a global scale.
WELLNESS TRAVEL TAKES CENTERSTAGE
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ART OF DESIGN
SABA KAPOOR, THE CO-FOUNDER OF NIVASA, HAS MADE THE BRAND SYNONYMOUS WITH EXCELLENCE IN THE DESIGN INDUSTRY.
The CULTURAL CONVERGENCE
FROM MADRAS CHECKS TO CONTEMPORARY INDO-WESTERN FUSION, INDIAN DESIGN CONTINUES TO INSPIRE AND RESHAPE FASHION ON A GLOBAL STAGE.
Trailblazers
IN CONVERSATION WITH TWO OF INDIA'S LEADING CONTENT CREATORS NAGMA MIRAJKAR AND AWEZ DARBAR.
DESI CHIC
FASHION DESIGNER AND BEAUTY CONTENT CREATOR, ISHITA MANGAL IS REPRESENTING DIFFERENT STATES OF INDIA THROUGH #ISHTATESOFINDIA CAMPAIGN, HIGHLIGHTING THE RICHNESS OF INDIAN HANDLOOMS AND THEIR SIGNIFICANCE IN OUR CULTURAL HERITAGE.
CRAFTS & COUTURE
HONOURING INDIA'S RICH TEXTILE AND ARTISAN HERITAGE, THESE DESIGNERS DESERVE A SPOTLIGHT FOR THEIR CONTINUOUS EFFORT TO REDEFINE FASHION BY HONOURING THE PAST WHILE CRAFTING THE FUTURE.
Timeless Beauty
INDIAN BEAUTY RITUALS OVER THE YEARS AND THEIR ADAPTATION IN THE MODERN WORLD.
The Reign of KARAN JOHAR
KARAN JOHAR STANDS AS A BEACON OF PASSION, RESILIENCE, AND ELOQUENCE IN INDIAN CINEMA. HE HAS DELIVERED A PLETHORA OF BLOCKBUSTER HITS, EACH TAKING THE AUDIENCE ON A ROLLERCOASTER OF EMOTIONS. WITH HIS UNPARALLELED CONTRIBUTIONS TO THE INDIAN CINEMATIC REALM, THERE IS NO ONE MORE FITTING THAN THE INCOMPARABLE KARAN JOHAR TO NARRATE THE STORY OF INDIA THROUGH THE LENS OF ROYAL INDIAN FASHION.
Anantara in India
IN CONVERSATION WITH DILLIP RAJAKARIER, CEO OF MINOR HOTELS AND GROUP CEO OF MINOR INTERNATIONAL.
"Indian hospitality is more than just a service"
IN CONVERSATION WITH LOKESH SABHARWAL, REGIONAL VICE PRESIDENT, OPERATIONS, INDIA & SOUTH WEST ASIA, HYATT.
YOUR INNER SANCTUARY
A VISION OF TRANQUILITY BY LAKE PICHOLA, THE SPA AT THE LEELA PALACE UDAIPUR IS A HOLISTIC EXPERIENCE THAT AWAITS YOU.