Junichi Miyasaka, Consumer Product Development Headquarters Yasuko Nunokawa, Global Strategic Marketing Division Koichi Matsuzaki, Manager, Overseas Sales Division
The selfie culture isn’t as big in Japan as it is in China, so how did a Japanese brand end up dominating this market, and why hasn’t it taken off in the West?
MATSUZAKI: Maybe the movement is not as big as in China, but Japan also has its own selfie culture and users. Since the release of the first TR; TR100, we have been watching the whole Asian market and developing the TR’s functions as a selfie camera to meet them.
Now, of course selfie culture exists in the West as well. However, our market research found that Asians are more receptive to selfies, and (our) make-up mode is very popular with them, as compared to the West. As such, we chose to focus on the Asian countries.
How come there haven’t been more Chinese competition on their home ground?
この記事は HWM Singapore の January 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は HWM Singapore の January 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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