Sim Wong Hoo, CEO, Creative Technology,
How does Creative stay creative to come up with something new?
The greatest difficulty is to convince our own people to believe. Especially when it comes to technology. It’s science, and it’s not creative. Engineers are known to follow the rules, so their first reaction is always to say that it can’t be done. But ideas usually come from some random source, so there won’t be a precedent. An idea is just a spark. You have to find a place where the spark will work so that you can create something the world hasn’t yet seen.
Your thoughts on 360-degree audio and multi-room audio...
360-degree is bullshit. They put one driver in and say, “You go around it (the speaker), and it sounds exactly the same”. I say that’s called “mono” (laughs), not 360-degree.
Surround is 360 degrees, the sound goes around you; not you around the speaker.
Basically, the physics here are quite well-known. People are taking out all this old stuff and rehashing it, but it’s all about tricking your ear.
How does that work?
この記事は HWM Singapore の July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は HWM Singapore の July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Clash Of The Executive Saloons: BMW 5201 Vs Mercedes-Benz E200
The BMW 5 series and Mercedes-Benz E-Class are motoring institutions.
Should I Buy Cyberinsurance?
Personal cyberinsurance covers a range of cybercrimes such as cyber extortion, cyberbullying, online fraud, and data loss.
Quick Tips: Five Things To Do If You Get Hacked
It might seem like an obvious choice at first, but many people often resort to panic-clicking device options, rebooting, Googling for solutions, calling tech support (or that tech-savvy friend) for help, all while leaving the compromised device connected.
SENNHEISER TULLAMORE FACTORY TOUR: HOW THE WORLD'S BEST HEADPHONES ARE MADE IN IRELAND
It’s a relatively common practice for brands to have separate facilities for parts manufacturing and product assembly, whether it’s for cost or other reasons.
Tech Awards 2024 Readers' Choice
BEST OF PERSONAL COMPUTING
Good For Nothing
After a rocky start with the Nothing Phone (1), the company turned things around by releasing the incredible Nothing Phone (2).
A For Affordable AI
The Google Pixel 8a has arrived, offering many features from its flagship siblings at a more affordable price. It maintains a sleek, compact design, making it easy to handle with one hand.
Mercedes Benz EQS SUV
Mercedes-Benz's adoption of electricity has been impressively rapid.
5 Steps To Secure Your Home With A Mesh Network
Firewalls filter data in network traffic to protect the network from a wide variety of malicious attacks and malware.
The Best Hair Straightener
When I first saw the Dyson Airstrait straightener, my immediate feelings were one of cautious optimism.