Alia Bastamam

The founder and designer of her eponymous fashion label gets candid about her style ethos,womanhood, and the significance of breast cancer awareness initiatives.

- Mughni Che Din

We’re on set with Alia Bastamam, and I’m fluffing her sheer cobalt-blue polka-dot kaftan dress as the photographer works on capturing the perfect moment. We chat in between takes and the conversation gradually shifts from styling anecdotes to the importance of women empowering one another, before eventually delving into her active involvement during Breast Cancer Awareness Month. Throughout the years, Alia has been a steadfast supporter of the Harper’s BAZAAR Pink Project, and is often vocal about the cause. “Creating awareness for breast cancer is so important for women today, and for young ladies to take precautionary measures. My support for this project is imperative,” says Alia, before revealing, “One of our dear friends lost her battle to breast cancer this year. Before she passed, she released a series of T-shirts with The Godmothers, and one of them was the Tit Wink. We knew immediately that we had to do something different this year as a special homage to her.”