Changing The Game
Harper's Bazaar Malaysia|BAZAAR NEWS

In this age of digitisation, consumers are calling the shots of what they want and how they want it. Here, how fashion insiders are evolving with this shifting landscape.

Changing The Game

With social media influencers, celebrities and reality TV stars all playing a major part in determining what’s in or out, fashion trends have taken a major turn. A single endorsement by Chiara Ferragni could inspire millions of women to spend a cool USD2,000 on a pair of shoes, while in Malaysia, the likes of Scha Alyahya and Neelofa have influenced millions of fans to adopt their irreverent yet elegant personal styles (think the former’s high/low-cool and the latter’s leather turbans). In light of the changes, designers have had to change tack to deal with a new, more foreign fashion landscape, ruled by the very people they dictated fashion trends to in the past.

This global phenomenon has trickled down to Malaysia as well. We live in a globalised world, after all, and the Internet revolution has allowed for trends to sweep the world in minutes. How then are our homegrown designers dealing with this new terrain?

A DIFFERENT BEAT

Having been in the business for 19 years, the Khoon Hooi brand is firmly established in the country and overseas. Eschewing fashion weeks, the 47-year-old designer marches to the beat of his own drum, holding his own shows and selecting his own venues.

Nevertheless, he has observed a major change in the way local fashion designers are viewed. “The younger generation is more accepting of homegrown brands. In the past five years, local designers have been emerging—a demand sparked by the realisation of Malaysian talent.” With the younger generation in mind, the designer has even engineered a coup of sorts, enlisting Ally Mukhriz, granddaughter of prime minister Tun Dr Mahathir Mohamad, to be the face of his Raya collection.

この記事は Harper's Bazaar Malaysia の BAZAAR NEWS 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Harper's Bazaar Malaysia の BAZAAR NEWS 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

HARPER'S BAZAAR MALAYSIAのその他の記事すべて表示
BREAKING BARRIERS
Harper's Bazaar Malaysia

BREAKING BARRIERS

The Famous Project is determined to prove that an all-women crew is ready to take on the Jules Verne Trophy in the fastest time possible.

time-read
1 min  |
September 2024
BACK TO THE LAND
Harper's Bazaar Malaysia

BACK TO THE LAND

Increasingly, travellers are seeking destinations that consider their impact in thoughtful ways.

time-read
2 分  |
September 2024
Serene SURRENDER
Harper's Bazaar Malaysia

Serene SURRENDER

Finding spirituality and sanctuary in Amantaka.

time-read
4 分  |
September 2024
In Conversation With KHOON HOOI & BRIAN KHOO
Harper's Bazaar Malaysia

In Conversation With KHOON HOOI & BRIAN KHOO

Join two celebrated fashion figures for a compelling discussion on the importance of passion and education in fashion.

time-read
10+ 分  |
September 2024
GRAND OPENING
Harper's Bazaar Malaysia

GRAND OPENING

Louis Vuitton moves to a new address in Bukit Bintang, and does so in a most grandiose fashion.

time-read
4 分  |
September 2024
Crowning GLORY
Harper's Bazaar Malaysia

Crowning GLORY

The north-London home of Jeremy King and his wife Lauren Gurvich King is supremely suited to elegant entertaining.

time-read
5 分  |
September 2024
A New SPARKLE
Harper's Bazaar Malaysia

A New SPARKLE

TAG Heuer continues to explore the limitless potential and beauty of lab-grown diamonds with the introduction of a new hue.

time-read
1 min  |
September 2024
Everyday ELEGANCE
Harper's Bazaar Malaysia

Everyday ELEGANCE

The sporty yet sleek Longines Conquest enter its 70th year with new models to amp up your style.

time-read
1 min  |
September 2024
Le Rouge REVEALED
Harper's Bazaar Malaysia

Le Rouge REVEALED

Hedi Slimane's Celine Beauté combines classic French elegance with modern luxury. This season he debuts Le Rouge Celine, an inimitable lipstick that refines the expressions of beauty.

time-read
1 min  |
September 2024
The First CHYPRE
Harper's Bazaar Malaysia

The First CHYPRE

BAZAAR speaks exclusively with Christine Nagel, creative director of Hermès Perfumes, on the story of Barénia and how she created Hermès' very first chypre fragrance.

time-read
3 分  |
September 2024