Are Singaporeans Still Shopping Pre-Loved?

Fashion enthusiasts have embraced the allure of vintage and pre-loved shopping, as well as the eco-friendly ethos and treasure hunt that it entails. However, despite growing interest locally, Singapore's relatively small market and a gloomy economic outlook may make it difficult for pre-loved platforms to sustain their businesses here.

- Karen Tee

For one fine weekend in July, the Asian Civilisations Museum (ACM) became a fashion lover’s playground. A coterie of local fashionistas, including actor Janice Koh, chef Petrina Loh, and content creator Charmaine Seah had Konmari-ed their wardrobes to resell their pre-loved togs, designer bags and accessories, drawing a steady stream of shoppers hoping to snag a good bargain or two.

“There were solo shoppers and families, as well as people who ranged from serious thrifters to newbies who were interested in buying something affordable,” observes Singapore-based French public relations consultant Sandra Cameron, who is a vintage and pre-loved shopping enthusiast.

Sandra, who had a stall at the Fashion Insider’s Marketplace, explains that the reason why she loves participating in these markets is because she enjoys meeting people from all walks of life and of all genders who are interested in pre-loved finds.

“I love the thrill of finding something special, to give it a second life – or more – and to wear it with contemporary pieces,” says Sandra.

Some treasures she has uncovered over the years include a silver cuff from the Hermes Touareg collection – hand-carved by artisans from Niger – for $600, and an auction house lot for $500 that included a vintage Saint Laurent Rive Gauche sarong, a vintage Hermes carre, a pair of Chanel slingbacks, and a pair of vintage Dior sunglasses.

The Fashion Insider’s Marketplace was organised by events and marketing agency Purpose, in collaboration with ACM.