Kim Lim - She Means Business

Kim Lim is building a beauty and wellness empire, and nothing can stop her. As she focuses on her expansion plans, she muses about the challenging journey she has ahead of her, and about her responsibility as a role model to a young generation of Singaporeans.

- Karishma Tulsidas

It’s 11 in the morning, and I am squinting at Kim Lim’s face in the mirror. “Have you already done your makeup? Your skin’s glowing, I can’t tell,” I ask, hoping to find out what time this cover shoot will start. Not yet, replies makeup artist Shaun Lee.

Kim laughs, and tells us that she has only applied one product on her face this morning (no cleanser): the Illumia serum. “Basically, I like to concoct my own serum mix with the All 1n One Serum with Hyarum Skin Booster, and apply it liberally on my face and neck,” she says. “It’s super hydrating and calming, and it makes my skin look super dewy. Usually, I’ll just apply SPF and head out, but if you want to achieve that glazed doughnut skin look, you can add a couple drops of All 1n One Serum into your skin tint or foundation for that extra glow.”

The serum is one of the skincare products that she has developed under the Illumia Skin brand, which falls under the Illumia umbrella. In case you need a brief recap: Kim owns Kelhealth, which is the parent company for Illumia Medical, Illumia Skin, Illumia Therapeutics, Papilla Haircare, and Papilla Scalp. Illumia is all about aesthetic treatments and skincare for the face and body, while Papilla focuses on hair and scalp care. Kim also has a supplements line that is not under Kelhealth.