The Duo Who Are Championing Comfort & Versatility

The husband-and-wife co-founders of contemporary womenswear label Beyond The Vines are using their complementary expertise to build a brand that offers thoughtful clothes for every woman.

From Audrey Hepburn to Kim Kardashian, muses have long been an inspiration for designers. But founders Daniel Chew, 34, and Rebecca Ting, 33, say there isn’t a Beyond the Vines woman when it comes to the local fashion label. Instead, the husband-and-wife team is catering to the “woman-at-large” with their effortless aesthetic and transgenerational appeal (the couple say they often observe grandmothers, mothers and daughters shopping together in the stores).

Ultimately, the pair are on a mission to instil women with a sense of “quiet confidence” with their versatile clothes that look basic but boast interesting details – think loose-fit tops with asymmetrical hems and wide-legged pants with pleats.

It all started in 2015, when they set up an online store as they “couldn’t get well-designed clothes at accessible price points”. Despite the lack of fashion-related experience (they spent a decade managing real estate investment portfolios before that), they quickly opened their first brick and mortar store in Mandarin Gallery less than a year after their online inception. While it has since shuttered, the brand now has boutiques in five countries (Singapore, Thailand, Indonesia, Philippines and Australia).