The Modern Rose Scent

Rose perfumes used to come in one old-world style: powdery and sweet. The new ones, however, highlight the flower in subtle ways, bringing out the unexpected in the fragrance.

In perfumes, rose is a shape-shifter. It plays well with other scents, behaving differently depending on what it’s paired with. And because it’s such a good team player, perfumers love it.

Rose softens cedarwood, making it less overpowering. It balances the tanginess of fruit, making it fuller. It also gives a finishing touch to other florals, allowing the wearer to smell like a bouquet of fresh blooms.