Meet Generation T Genevieve Chew

Introducing the game-changing young talent on Hong Kong Tatler’s Generation T List. This month—the co-founder and creative director of one of the city’s most exciting design brands

Edit has come a long way since starting life as a boutique in Soho in 2011 co-founded by Genevieve Chew. Four years down the track it evolved into a fashion brand. Editecture, an architecture and interior design arm, soon followed, as well as a concept store in Wong Chuk Hang. Edit’s ensembles are to be seen at some of the best upscale stores around the globe, with four collections released each year. The brand’s success is largely down to Genevieve, its creative director, who started her professional life in a somewhat different field, chartered accounting. Here, Genevieve introduces her work in her own words.

When we founded Edit, the brand, in 2015, we were able to bring it to an international level in the first year.