Traveller's Tale

Jeremy Jauncey, who is Asia Tatler’s new travel editor-at-large, has parlayed a passion for travel into a successful multiplatform business and a force for good —and it all started with an Instagram account, writes Bambina Olivares-Weiss

- Bambina Olivares-Weiss

It’s part-travelogue, part inspirational tool, part aspirational bucket list and all-round jaw-droppingly stunning photo portfolio. The images on the Instagram account @beautifuldestinations make you yearn and dream. They make you want to pack your bags and catch the next flight to anywhere that promises excitement and discovery. And they nourish the soul in an unexpected, almost meditative manner, reminding us that despite the troubled times we live in, there is still so much in the world that is wondrous, beautiful and pure.

The man behind the Instagram account, which boasts 12.4 million followers, is 34-year-old entrepreneur Jeremy Jauncey, who also has a YouTube channel with 216,012 subscribers and a thriving creative agency, all under the banner of Beautiful Destinations. Born in Scotland, Jeremy was once a rugby player in New Zealand and now travels the world growing a social media-driven travel community and the branding and content platform he founded.

Beautiful Destinations, he explains, started “as an Instagram account focused on sharing inspiring travel content from around the world and connecting with talented creators with stories to tell. I believe so passionately that travel is a force for good in the world, a universal language that connects people regardless of age, income or background, and that now more than ever we need things in life that can bring us together and celebrate different cultures.”

Jeremy is a frequent traveller to Asia. Like many before him he has fallen captive to the charms of the region. His enthusiasm is evident, and encompasses more than just beautiful scenery.