Free TO INNOVATE

GIANTMOUSE: WHEN TWO GREAT DESIGNERS LET THEIR CREATIVITY RUN WILD

Large corporations might have the advantage of vast resources and lower production costs as the result of high volume. But sometimes they lock you in to their way of doing things, their philosophy, their policies, their rules.

Danish knife designers Jens Anso and Jesper Voxnaes got together with American entrepreneur Jim Wirth one night and discussed starting a knife company with the most amazing designs their creative minds could imagine, with top quality and fair prices. Most important, they didn’t want a vast corporate structure imposed between them and their customers. That’s how GiantMouse began.

WHY GIANTMOUSE?

“The name GiantMouse is a play on words that has a couple of meanings,” said Wirth. “The first is that all of our knives are designed in Denmark, a tiny country that is a giant in the world of design. (Denmark is famous for design—Danish or Scandinavian design.) Second, we launched a small boutique brand in a giant industry, competing against the likes of Kershaw, Gerber, CRKT, etc.”

Anso and Voxnaes design every knife in the GiantMouse lineup. The two work closely with their production partner from development, to prototype testing, and all the way through to the finished product.