Pop-Art And Chronographs

The new Breitling boutique in Podium Mall is to be hip and modern, a reflection of the brand’s uncompromising vision for innovation. It has beautiful pop art paintings by NYC artist Kevin T. Kelly, recalling the brand's rich history with aviation.

- Chino R. Hernandez

The experience of buying a luxury watch should begin as soon as one enters the shop’s doors. A buyer (whether a seasoned collector or a first time watch owner) must be in the proper mood during shopping sessions. Lighting is important, as the first impression of a wristwatch is always its appearance. All timepieces should be lined up and properly displayed. The shop should feel like Willy Wonka’s factory for the high-powered businessman. “Is this right for me?” you may ask yourself when looking over the latest chronograph releases. It also helps if the store interiors feel like the official maison headquarters, whether in France or Switzerland. Most importantly, the staff must be well-versed. Timepiece lovers and collectors are a discriminating set. Retailers must be knowlegeable about each and every product on display.