Crux Of Luxe

Cartier united artistic talents from the East and West to redesign the brand’s Southeast Asia flagship boutique in Singapore—transforming it into a modern, culturally-relevant house of luxe

- Lily Ong

EVEN BEFORE we arrived at ION Orchard Singapore, it was easy to spot the stunning Cartier Ferris wheel in front of the mall. Clearly, all resources were channelled by the jeweller-watchmaker towards the shout-out of its remodelled store touted as the region’s flagship boutique.

“We are investing in the renovation for our flagship of Southeast Asia in the Garden City, with the sole aim to create a delightful client experience across the triplex retail unit,” said Jérôme Metzger, Cartier’s regional managing director for Southeast Asia and Oceania.

The chief mastermind behind this overhaul was Bruno Moinard, a Parisian artist, designer, scenographer, painter and photographer who brings his French art de vivre to the Red Dot and adapts it to the city-state’s cultural sensibilities. Here, we present a rundown of the myriad of refinements that adorn the triple-storey boutique.

THE FACADE: A LUSH CITY GARDEN