ALL ABOUT THE K-WORLD
Man's World|December 2020
Korean pop culture has been dominating the Indian scenario for the past three years through K-Dramas, K-pop groups, or even Korean skincare trends, hence becoming an extended part of Indian youth. But, is the youth aware about the dark side of the culture?
Sanika Achrekar
ALL ABOUT THE K-WORLD

Back in 2012, South Korean musician PSY released Gangnam Style, and there’s been no looking back since. People all over the world have been enthusiastically consuming K-Pop content. Recently, BTS, the popular band, scored its first position on Billboard Top 100 with their latest hit, Dynamite, and received a Grammy nomination for the same. Can you imagine the number of streams or sales that were needed to achieve the position, considering only US-based inputs are taken to rank the chart? That’s the impact of Korean music globally.

Aishwarya Iyer, a social media consultant from Mumbai was drawn to Korean movies before she was introduced to Korean music. “My Sassy Girl was the first Korean movie I saw, and I was delighted. This was in 2014, during my college days and I started watching Korean dramas next. Gradually, I started discovering ‘idols’, along with the other ‘oppas’, I was shipping. BTS or Bangtan Boys was my first K-pop Boy Group. I am a proud ‘ARMY’ of BTS, and will be forever.” Along with K-pop, Korean dramas, also known as K-dramas, have a massive following. Along with other cultural ingredients from the country like K-beauty and Korean food, they form a part of the Korean cultural wave, also called Hallyu. Monica Yadav, from Mumbai, is obsessed with Korean dramas and movies. “Five to six years ago, I began watching Korean dramas, and I remember watching this series called Boys Over Flowers. That show was so popular internationally that I ended up watching so many remakes of it in different languages, including the C-drama version Meteor Garden. Their creativity, in any genre, truly makes you want to explore more. Now, watching dramas and movies coming out of South Korea has become a part of my life,” she adds.

この記事は Man's World の December 2020 版に掲載されています。

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この記事は Man's World の December 2020 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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