PANERAI GOES GREEN WITH JEREMY JAUNCEY

Catching up with Panerai's new Global Ambassador Jeremy Fauncey to talk watches, sustainability, and his partnership with the Italian watch brand

On World Oceans Day last year, Panerai announced its partnership with travel and environmental changemaker Jeremy Jauncey. The internationally recognised entrepreneur, investor, and business advisor is the new Global Ambassador for the brand. He will be instrumental in collaborating with Panerai on projects that address a shared passion for adventure and environmentally sustainable practices.

Jauncey's Beautiful Destination community has a social media community of over 24 million followers. The travel influencer has joined the Panerai family to support the Italian watchmaker's "sustainability efforts and introduce a new audience of consumers to this amazing brand". His portfolio also includes being the ambassador for the World Wildlife Fund and GoldStandard.org.

We caught up with Jauncey at the 2022 Watches & Wonders event in Geneva, where we talked about his partnership with Panerai and his relationship with watches and time.

Excerpts below:

MW: Can you tell us a little about your association with Panerai? How did it come about?

Jeremy Jauncey: My professional association with Panerai started on World Oceans Day about a year ago. They are leaders in the watchmaking industry, and I have been a huge fan and friend of the brand for many years. Since we entered into a partnership in 2021, I have supported the brand to raise awareness of all the sustainability initiatives they have implemented. This includes talking about how the brand creates the end product using sustainable supply chains to inspire consumers to buy more sustainable materials.