Philosophies For Perfect Brows

Popularly known as the Brow Queen, Romanian businesswoman and founder of the highly successful Anastasia Beverly Hills beauty brand Anastasia Soare shares some of her insights to achieving perfect-looking brows

- Jerrica Leong

Anastasia Soare, CEO of Anastasia Beverly Hills, was an art student who grew up in Romania. When she left her home country and started working as a young beautician in Beverly Hills in the ‘90s, she realised just how little attention women were paying to their eyebrows. Women were tweezing their eyebrows too thin or too high giving them a permanently surprised look even when their face was at rest. She introduced and patented the highly lauded Golden Ratio method to her clients, which is based on an ancient method of calculation used in mathematics that ensures perfectly proportioned results when applied in art and design.

“When we draw a portrait and we want to change an emotion, we would change the eyebrows, because the brows are one element on our face that can change your expression.”

An art student who was trained to illustrate portraits in her youth, Soare was taught to use eyebrows as part of the face to express emotions. Her art teacher also drew inspiration from Da Vinci’s technique of perfectly proportionate illustrations of the human face. That was what inspired Anastasia to start fashioning brows according to a specific bone structure.